1. How would you describe your current international expansion status? *

We’re considering it but haven’t picked our first market yet.

We’ve chosen our first market and started selling there.

We’re already active in multiple international markets.

2. How confident are you in your target market choice? *

We’re still researching and comparing options.

We’re committed to one market but still refining our approach.

We’ve validated multiple markets and know where to focus next.

3. What best describes your local market understanding? *

We have basic insights but lack deep local knowledge.

We’ve done customer interviews and early tests in-market.

We have strong, ongoing local feedback loops across markets.

4. Where does most of your sales traction come from? *

Primarily from our home market — little to no international revenue.

A mix of home market and our first international market.

Multiple international markets are driving significant revenue.

5. How tailored is your messaging for local markets? *

We use the same messaging everywhere.

We’ve adapted messaging for one market.

We have distinct, well-tested messaging for each local market.

6. How is your GTM process structured for new markets? *

We don’t have a clear process — it’s ad hoc.

We have a defined playbook for our first market.

We have a repeatable GTM engine that works across markets.

7. Who drives your international deals? *

The founder(s) are directly closing most opportunities.

A small local or remote team is closing deals with some founder involvement.

Dedicated local teams are closing deals independently.

8. What’s your biggest current expansion challenge? *

Choosing the right market and entry approach.

Gaining traction and repeatable wins in our first market.

Scaling across markets without losing momentum or alignment.

9. How strong is your operational readiness for expansion? *

We don’t have dedicated resources or systems yet.

We have a small team and basic processes for one market.

We have scalable systems, tools, and roles for multi-market execution.

10. What’s your 12-month international growth goal? *

Pick our first market and start testing.

Achieve predictable revenue in our first market.

Successfully scale into additional markets while sustaining revenue growth.

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